What they asked for. What we recommended instead.
Original brief
Stuart Heaton, founder of Career Friendly Programme, wanted to solve a simple but overlooked problem young people don't know what career opportunities exist around the corner. Schools and local businesses were missing each other entirely, despite being in the same neighbourhoods. He needed a platform that could bridge that gap, fast, and handle thousands of users from day one.
Our recommendation
The original brief was a location-based map showing two types of pins schools and businesses. We launched exactly that in 2 weeks. But from the first week of user feedback, it was clear the map was just the beginning. Rather than waiting for a redesign brief, we built each new feature as a direct response to a real user blocker one at a time, shipped monthly. What started as a 2-week MVP is now a full community and operations platform.






