What we build and how we build it.
Six years. 25 products. One thing that hasn't changed. We don't take a brief and execute it. We challenge it first. Every engagement starts with the same question: is this the right thing to build? The answer shapes everything that follows.
The tool that fits how your business actually runs.
For ops leaders and founders who've outgrown the software they started with.
The problem
You know the one. The spreadsheet everyone's scared to touch. The Zapier chain that breaks every other week. The three SaaS tools that almost do the job, stitched together with hope.
Most businesses reach a point where the software they started with is working against them. Not because the tools are bad. Because none of them were built for how your specific business runs.
Our approach
We don't start by recommending a platform. We start by mapping every process, every role, every edge case — then figure out exactly what needs to exist before we build anything.
Most internal tools take 3–4 months with a dev shop. Most of ours go live in 6–8 weeks.
What we build
- Employee and contractor management systems replacing Sage, BambooHR, or spreadsheets
- Multi-location dashboards with role-based access across departments and geographies
- CRM and pipeline tools built for your sales process, not a generic one
- Operations platforms that give leadership real-time visibility across the whole business
- Admin dashboards that surface what matters, and hide what doesn't
770 employees. 6 countries. 8 weeks.
A global advisory firm was running 6 separate HR systems with no visibility between them. Records disappeared when employees moved between countries. We mapped the full architecture, replaced all 6 systems, migrated the database, and shipped a unified employee operating system on a dedicated server. MVP live in 8 weeks. Still in active use 2 years later.
Most internal tool builds land between $8,000 and $20,000 depending on how many roles, integrations, and locations are involved. We scope it precisely in the Strategy Sprint so there are no surprises.
or start with the Strategy Sprint — $1,500
Your team is doing work that shouldn't exist.
For ops leaders and founders whose people are spending hours on things a system should handle automatically.
The problem
You already know which tasks are killing time. The weekly report someone builds manually from three different tools. The follow-up emails sent one by one. The data that lives in your CRM but has to be re-entered somewhere else to make it useful.
None of it is hard work. It's just slow, repetitive, and happening because nobody has stopped to replace it. Multiply that across a 10-person team and you're losing weeks every month to work that produces nothing new.
Our approach
We map the process before we touch any tooling. Most automation projects fail because someone connected the wrong things in the wrong order and called it done.
We start by understanding what actually triggers each step, where decisions get made, and where the exceptions live — then build the automation around that reality, not a simplified version of it.
What we build
- Multi-step email sequences triggered by user actions, form submissions, or data changes
- Lead capture, qualification, and routing between your CRM, calendar, and team
- Invoice, contract, and document generation from data already in your systems
- Automated reporting delivered to Slack, email, or a dashboard on a schedule
- Data sync between disconnected tools so nothing has to be entered twice
- AI-powered document processing workflows that extract, classify, and route information
- Onboarding sequences that run without anyone managing them manually
- Operations alerts that surface the right information to the right person automatically
$800/month tool. Replaced in 6 hours. Running cost: $15/month.
A US client was about to pay $800 a month for HubSpot to run email sequences for their user base. They already had a fully built CRM inside their own app. We built the entire email system directly into their existing dashboard. Automated sequences, user tagging by action, results tracked in one place. Total running cost: $15 a month on Postmark.
Automation projects start from $3,000 for single-workflow builds. Multi-system platforms with multiple triggers, integrations, and logic paths typically land between $5,000 and $12,000. The Strategy Sprint scopes it precisely.
or start with the Strategy Sprint — $1,500
A web app that handles real users from day one.
For founders building a serious product, not a demo.
The problem
Most SaaS ideas die in the gap between "working prototype" and "product people actually pay for." The prototype is too fragile to show investors. The full build is 12 months away. Every week in that gap is a week your competitor closes more ground.
Our approach
We pick the stack that fits your product, not the one we know best. Bubble for complex data models and multi-role platforms. Lovable and Cursor for fast AI-native builds. Hybrid approaches when neither alone is the right call.
Before we write a line, we've mapped your user journeys, challenged your assumptions, and decided what to build first versus later. That thinking is what separates a product people come back to from one they try once.
What we build
- B2B SaaS platforms with subscription billing, team accounts, and role-based access
- Client-facing portals and marketplace platforms connecting two distinct user types
- B2C apps with onboarding flows designed so a first-time user knows exactly what to do
- Community and discovery platforms with real-time connections and event infrastructure
- SaaS tools with AI features built in at the right points, not bolted on as an afterthought
Idea to 4,800 users. 10 weeks.
Career Friendly Programme wanted to connect UK schools with local businesses and career opportunities. The first version went live in 2 weeks. The platform now serves 4,800+ active users, 2,800 schools, and 800+ businesses across the UK. Built entirely on no-code.
SaaS builds start from $8,000 for a lean MVP. Most SaaS products land between $10,000 and $18,000 for the first version, depending on user roles, integrations, and features in scope.
or start with the Strategy Sprint — $1,500
AI where it cuts your users' time in half. Not AI as the headline.
For businesses that want AI to do something real, not just appear on the homepage.
The problem
Every product is adding AI right now. Most of it is a chatbot that answers generic questions. Or a "smart" feature that's a GPT wrapper with your logo on it.
The question isn't whether to add AI. It's where AI actually earns its place — and where it's just noise that slows the product down.
Our approach
We don't build AI features because they're expected. We build them where they cut meaningful work from your users' day — finding the specific process where AI can replace human bottlenecks, not just assist them, then building the infrastructure around it so it works reliably at scale.
What we build
- AI candidate screening that scores, ranks, and flags applicants against your criteria
- LLM-powered document processing: parsing, summarising, extracting structured data
- Private AI instances hosted on your infrastructure, zero third-party data exposure
- Intelligent onboarding flows that adapt based on what a user does
- AI copilots embedded inside existing workflows so users never leave their primary tool
- Automated insight generation from operational data, delivered to the right person
A hiring process that took days. Now takes 2 hours.
A global advisory firm was processing 50–300 CVs per position across dozens of simultaneous hiring cycles — five manual review stages, days per hire. We built a private AI recruitment engine trained on their own historical approvals and rejections. The hiring cycle dropped to 2 hours. Built and deployed in 4 weeks.
AI features are scoped as part of a larger build or as a standalone project. Standalone AI integrations typically start from $5,000. The more specific your use case, the more accurately we can price it — which is exactly what the Strategy Sprint is for.
or start with the Strategy Sprint — $1,500
Something real to put in front of investors.
For founders who need traction before their round closes.
The problem
Investors don't fund ideas. They fund evidence. The best pitch deck in the room still loses to a founder who can open a laptop and show a working product with real users inside.
The traditional route to an investor-ready MVP is 6–9 months and $80K+. By the time it ships, the round has moved on.
Our approach
We've helped 4 startups go from idea to investable product. 3 of those 4 went on to raise venture funding — $10M+ combined. The pattern is the same every time: challenge the scope ruthlessly before week 1 is out, design every screen before touching code, ship lean, and validate fast.
What we build
- Working MVPs with real functionality, not clickable mockups
- Products designed for demo-ability: clean UX, fast load, zero friction in the key flow
- Multi-role platforms where investors can experience both sides of a two-sided market
- Apps with real user data collected during beta — proof of traction before the pitch
- A product roadmap showing what comes next, so investors can see where their money goes
3 of 4 startups raised VC. $10M+ combined.
Three of the four startups we've helped launch raised venture funding. Every product was built in under 10 weeks and used directly in the raise. One went into due diligence within 2 months of launch.
Fundraising MVPs start from $8,000 and are scoped to ship in 6–8 weeks. The $1,500 Strategy Sprint is included in that cost — it's how we make sure we're building the right version for the pitch, not just the fastest version.
or start with the Strategy Sprint — $1,500
A mobile app that feels native. Built in weeks.
For B2C products, internal tools, and customer-facing experiences that need to live on a phone.
The problem
Most businesses delay mobile because they assume it means a separate engineering team, a 12-month timeline, and a six-figure budget. The dev shop quotes $120K. The freelancer disappears after 3 months. Nothing ships.
It doesn't have to be that complicated.
Our approach
We build mobile-first and mobile-only products using Bubble, Cursor, and Lovable, depending on what the product needs. Some of our best mobile work serves thousands of active users. Others are wrapped for the App Store. We'll tell you which path fits before we start — and why.
What we build
- B2C apps for iOS and Android with real user accounts, payments, and push notifications
- Company-internal mobile platforms for field teams and multi-location businesses
- Customer-facing ordering, booking, and discovery experiences
- Location-aware apps with real-time data and map-based interfaces
- Mobile experiences that extend an existing web product
55 food trucks onboarded before public launch.
Trukfoo started as a simple food truck locator concept. Through weekly strategy sessions we pushed it toward a full local marketplace — marketing tools for truck owners, event infrastructure, a QR-based growth mechanic built into every truck, and an admin layer giving the founder full control of the ecosystem.
Mobile builds start from $8,000. The final number depends on platform (iOS, Android, or both), whether it's standalone or extending an existing product, and the complexity of the user flows involved.
or start with the Strategy Sprint — $1,500