What we build and how we build it.
Six years. 25 products. One thing that hasn't changed. We don't take a brief and execute it. We challenge it first. Every engagement starts with the same question: is this the right thing to build? The answer shapes everything that follows.
The tool that fits how your business actually runs.
For ops leaders and founders who've outgrown the software they started with.
The problem
You know the one. The spreadsheet everyone's scared to touch. The Zapier chain that breaks every other week. The three SaaS tools that almost do the job, stitched together with hope.
Most businesses reach a point where the software they started with is working against them. Not because the tools are bad. Because none of them were built for how your specific business runs.
What we build
- Employee and contractor management systems replacing Sage, BambooHR, or spreadsheets
- Multi-location dashboards with role-based access across departments and geographies
- CRM and pipeline tools built for your sales process, not a generic one
770 employees. 6 countries. 8 weeks.
A global advisory firm was running 6 separate HR systems with no visibility between them. Records disappeared when employees moved between countries. We mapped the full architecture, replaced all 6 systems, migrated the database, and shipped a unified employee operating system on a dedicated server. MVP live in 8 weeks. Still in active use 2 years later.
Most internal tool builds land between $4,000 and $20,000 depending on how many roles, integrations, and locations are involved. We scope it precisely in the Strategy Sprint so there are no surprises.
Your team is doing work that shouldn't exist.
For ops leaders and founders whose people are spending hours on things a system should handle automatically.
The problem
You already know which tasks are killing time. The weekly report someone builds manually from three different tools. The follow-up emails sent one by one. The data that lives in your CRM but has to be re-entered somewhere else to make it useful.
None of it is hard work. It's just slow, repetitive, and happening because nobody has stopped to replace it. Multiply that across a 10-person team and you're losing weeks every month to work that produces nothing new.
What we build
- Multi-step email sequences triggered by user actions, form submissions, or data changes
- Lead capture, qualification, and routing between your CRM, calendar, and team
- Invoice, contract, and document generation from data already in your systems
$800/month tool. Replaced in 6 hours. Running cost: $15/month.
A US client was about to pay $800 a month for HubSpot to run email sequences for their user base. They already had a fully built CRM inside their own app. We built the entire email system directly into their existing dashboard. Automated sequences, user tagging by action, results tracked in one place. Total running cost: $15 a month on Postmark.
Automation projects start from $3,000 for single-workflow builds. Multi-system platforms with multiple triggers, integrations, and logic paths typically land between $5,000 and $12,000. The Strategy Sprint scopes it precisely.
A web app that handles real users from day one.
For founders building a serious product, not a demo.
The problem
Most SaaS ideas die in the gap between "working prototype" and "product people actually pay for." The prototype is too fragile to show investors. The full build is 12 months away. Every week in that gap is a week your competitor closes more ground.
What we build
- B2B SaaS platforms with subscription billing, team accounts, and role-based access
- Client-facing portals and marketplace platforms connecting two distinct user types
- B2C apps with onboarding flows designed so a first-time user knows exactly what to do
Idea to 4,800 users. 10 weeks.
Career Friendly Programme wanted to connect UK schools with local businesses and career opportunities. The first version went live in 2 weeks. The platform now serves 4,800+ active users, 2,800 schools, and 800+ businesses across the UK. Built entirely on no-code.
SaaS builds start from $4,000 for a lean MVP. Most SaaS products land between $10,000 and $18,000 for the first version, depending on user roles, integrations, and features in scope.
AI where it cuts your users' time in half. Not AI as the headline.
For businesses that want AI to do something real, not just appear on the homepage.
The problem
Every product is adding AI right now. Most of it is a chatbot that answers generic questions. Or a "smart" feature that's a GPT wrapper with your logo on it.
The question isn't whether to add AI. It's where AI actually earns its place, and where it's just noise that slows the product down.
What we build
- AI candidate screening that scores, ranks, and flags applicants against your criteria
- LLM-powered document processing: parsing, summarising, extracting structured data
- Private AI instances hosted on your infrastructure, zero third-party data exposure
A hiring process that took days. Now takes 2 hours.
A global advisory firm was processing 50–300 CVs per position across dozens of simultaneous hiring cycles, five manual review stages, days per hire. We built a private AI recruitment engine trained on their own historical approvals and rejections. The hiring cycle dropped to 2 hours. Built and deployed in 4 weeks.
AI features are scoped as part of a larger build or as a standalone project. Standalone AI integrations typically start from $5,000. The more specific your use case, the more accurately we can price it. That's exactly what the Strategy Sprint is for.
Something real to put in front of investors.
For founders who need traction before their round closes.
The problem
Investors don't fund ideas. They fund evidence. The best pitch deck in the room still loses to a founder who can open a laptop and show a working product with real users inside.
The traditional route to an investor-ready MVP is 6–9 months and $80K+. By the time it ships, the round has moved on.
What we build
- Working MVPs with real functionality, not clickable mockups
- Products designed for demo-ability: clean UX, fast load, zero friction in the key flow
- Multi-role platforms where investors can experience both sides of a two-sided market
3 of 4 startups raised VC. $10M+ combined.
Three of the four startups we've helped launch raised venture funding. Every product was built in under 10 weeks and used directly in the raise. One went into due diligence within 2 months of launch.
Fundraising MVPs start from $4,000 and are scoped to ship in 6–8 weeks. The $1,500 Strategy Sprint is included in that cost. It's how we make sure we're building the right version for the pitch, not just the fastest version.
A mobile app that feels native. Built in weeks.
For B2C products, internal tools, and customer-facing experiences that need to live on a phone.
The problem
Most businesses delay mobile because they assume it means a separate engineering team, a 12-month timeline, and a six-figure budget. The dev shop quotes $120K. The freelancer disappears after 3 months. Nothing ships.
It doesn't have to be that complicated.
What we build
- B2C apps for iOS and Android with real user accounts, payments, and push notifications
- Company-internal mobile platforms for field teams and multi-location businesses
- Customer-facing ordering, booking, and discovery experiences
55 food trucks onboarded before public launch.
Trukfoo started as a simple food truck locator concept. Through weekly strategy sessions we pushed it toward a full local marketplace: marketing tools for truck owners, event infrastructure, a QR-based growth mechanic built into every truck, and an admin layer giving the founder full control of the ecosystem.
Mobile builds start from $4,000. The final number depends on platform (iOS, Android, or both), whether it's standalone or extending an existing product, and the complexity of the user flows involved.